Operational Fleet Leasing · Corporate vehicles
TürkRent
Success Story
TürkRent
“When customers ask 'Why should we choose TürkRent over the biggest leasing companies in Turkey?' — I tailor Drivee's features to whoever I'm speaking with. Today, what I can offer thanks to Drivee, the biggest companies cannot. If TürkRent is where it is today, Drivee has played a big part in that.”
Barkın Pınar
Founder & CEO, TürkRent
THE CHALLENGE
What Was the Problem?
TürkRent competes for enterprise accounts — Eren Holding, Acıbadem, Avon, Chicco, and major airline companies — against Turkey's largest fleet leasing firms. As a younger company (founded 2018), TürkRent needed a compelling differentiator beyond price to win trust from Tier-1 corporates. Barkın Pınar tried every major vehicle tracking provider in Turkey across three leasing companies, and all failed to deliver on their promises.
THE SOLUTION
How Drivee Helped
Drivee became TürkRent's strategic differentiator — not just a tracking device, but a complete fleet intelligence platform. Barkın positions it differently for each prospect: safety story for risk-averse corporates, data-driven pricing for CFOs, and driver well-being for HR leaders. Since deploying Drivee from day one, TürkRent has accumulated irreplaceable data that powers every aspect of their business — from pricing to renewals to sales pitches.
THE RESULTS
What They Achieved
Won enterprise accounts against Turkey's largest fleet leasing companies
Continued growth since 2018 despite market contraction in the sector
Drivee features tailored per prospect became TürkRent's primary sales tool
'Before Drivee and after Drivee' — a transformational shift in how TürkRent operates
Transform your fleet like TürkRent did with Drivee.